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    <loc>https://www.ingoodcompanyonline.co.uk/work/allszn</loc>
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    <lastmod>2025-10-07</lastmod>
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      <image:title>Work - ALLSZN</image:title>
      <image:caption>ALLSZN Wordmark</image:caption>
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      <image:title>Work - ALLSZN</image:title>
      <image:caption>ALLSZN cap and polo shirt</image:caption>
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      <image:title>Work - ALLSZN</image:title>
      <image:caption>ALLSZN brand pattern</image:caption>
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      <image:title>Work - ALLSZN</image:title>
      <image:caption>ALLSZN Badge</image:caption>
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      <image:title>Work - ALLSZN</image:title>
      <image:caption>ALLSZN Hoodie Label</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6852be4ccd9b424e833ed22e/5312e212-8ac9-4540-af48-e0e9543d51ec/ALLSZN_Ident_Mock_Ups.png</image:loc>
      <image:title>Work - ALLSZN</image:title>
      <image:caption>ALLSZN Sub Idents</image:caption>
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      <image:title>Work - ALLSZN</image:title>
      <image:caption>ALLSZN Identity Lock Up</image:caption>
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    <image:image>
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      <image:title>Work - ALLSZN</image:title>
      <image:caption>ALLSZN Stationery</image:caption>
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    <image:image>
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      <image:title>Work - ALLSZN</image:title>
      <image:caption>ALLSZN tees</image:caption>
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  <url>
    <loc>https://www.ingoodcompanyonline.co.uk/work/caldway-construction</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6852be4ccd9b424e833ed22e/ab6ab2a9-7fa4-44c8-803b-28ccc01d1201/IGC_Showreel_2025_Shuffle43.png</image:loc>
      <image:title>Work - Caldway Construction</image:title>
      <image:caption>Designed a clean, professional visual identity that reflects luxury positioning while maintaining approachability for high-end residential clients</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6852be4ccd9b424e833ed22e/3f2f47ea-1764-4097-8d13-449c8f10ed36/IGC_Showreel_2025_Shuffle39.png</image:loc>
      <image:title>Work - Caldway Construction</image:title>
      <image:caption>Established consistent brand messaging that emphasises collaborative process, attention to detail, and exceeding client expectations</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6852be4ccd9b424e833ed22e/184f8e3b-3b5c-4def-9ba0-f0aab7047b5f/IGC_Showreel_2025_Shuffle30.png</image:loc>
      <image:title>Work - Caldway Construction</image:title>
      <image:caption>Developed the brand tagline “Shaping what’s next” to communicate forward-thinking construction and client vision realisation</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6852be4ccd9b424e833ed22e/5304558d-b304-4136-b50e-733252544996/IGC_Showreel_2025_Shuffle38.png</image:loc>
      <image:title>Work - Caldway Construction</image:title>
      <image:caption>Created a comprehensive website showcasing premium project photography and clear service differentiation across bespoke builds, renovations, and extensions</image:caption>
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    <image:image>
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      <image:title>Work - Caldway Construction</image:title>
      <image:caption>Structured content hierarchy to highlight 40-year heritage and expert team credentials, building trust with prospective luxury home clients</image:caption>
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  <url>
    <loc>https://www.ingoodcompanyonline.co.uk/work/ambient-studio</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6852be4ccd9b424e833ed22e/4829eb48-b222-435a-be6c-934dfe42dc77/Ambient_for_portfolio2.png</image:loc>
      <image:title>Work - Ambient Studio</image:title>
      <image:caption>Created a brand positioning that emphasises their collaborative philosophy and expertise in “crafting innovative and meaningful projects for imaginative clients with complex briefs,” differentiating them in the competitive London architecture market</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6852be4ccd9b424e833ed22e/fc6c15f9-85bd-4613-bffd-c5ca489287f6/Ambient_for_portfolio.png</image:loc>
      <image:title>Work - Ambient Studio</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6852be4ccd9b424e833ed22e/2603e526-3d53-46f3-94f0-58c0eba6b14d/Ambient_for_portfolio3.png</image:loc>
      <image:title>Work - Ambient Studio</image:title>
      <image:caption>Designed visual identity elements that communicate their multi-sector expertise spanning developers, homeowners, commercial clients, and public bodies while maintaining a unified professional presence across all touchpoints</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6852be4ccd9b424e833ed22e/5fd8bfe5-4004-477d-bb71-431e65ad3ce8/Ambient_for_portfolio4.png</image:loc>
      <image:title>Work - Ambient Studio</image:title>
      <image:caption>Established brand guidelines that support their positioning as specialists in both sustainable contemporary retrofits and new build projects, ensuring consistency across their diverse portfolio of residential extensions, commercial interiors, and community developments</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6852be4ccd9b424e833ed22e/27e7d4f8-65bc-4405-9186-e9ff4b0d3163/Ambient_for_portfolio5.png</image:loc>
      <image:title>Work - Ambient Studio</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6852be4ccd9b424e833ed22e/3948bf12-9fbe-4606-aa0a-0f831bcd4e5f/Ambient_for_portfolio6.png</image:loc>
      <image:title>Work - Ambient Studio</image:title>
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  </url>
  <url>
    <loc>https://www.ingoodcompanyonline.co.uk/work/anthony-burrill-website</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-31</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6852be4ccd9b424e833ed22e/a4fc3dca-3d4f-40f8-bdb8-854f9ee70d43/AB_Desktop_1920x1080.png</image:loc>
      <image:title>Work - Anthony Burrill Website</image:title>
      <image:caption>Developed a minimal, navigation-focused interface that organises diverse projects into clearly categorised showcase sections without visual clutter competing with Burrill’s distinctive letterpress and screen-printed aesthetic</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6852be4ccd9b424e833ed22e/c938c414-f6af-400c-a237-931281a77669/AB_Desktop_1920x10802.png</image:loc>
      <image:title>Work - Anthony Burrill Website</image:title>
      <image:caption>Structured the site architecture to handle an extensive portfolio spanning multiple decades while keeping navigation intuitive and allowing visitors to easily browse through his celebrated graphic design work</image:caption>
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    <image:image>
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      <image:title>Work - Anthony Burrill Website</image:title>
      <image:caption>Designed the user experience to reflect Burrill’s philosophy of simplicity and directness, with straightforward project titles and clean typography that complements rather than competes with his signature bold, positive messaging style</image:caption>
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  <url>
    <loc>https://www.ingoodcompanyonline.co.uk/work/bleubird</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-30</lastmod>
    <image:image>
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      <image:title>Work - Bleubird</image:title>
      <image:caption>Developed brand positioning around “tough, versatile, wherever, whatever, everyday” lifestyle that differentiates them in the competitive workwear market while appealing to both functional and fashion-conscious consumers</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6852be4ccd9b424e833ed22e/cfa68ea2-c5b1-431c-9389-1f83e752c0f8/Adrift_Web_Banner_1500x.png</image:loc>
      <image:title>Work - Bleubird</image:title>
      <image:caption>Created brand messaging that emphasizes their commitment to environmental responsibility through initiatives like tree planting partnerships and paper mailers, aligning with their outdoor/elements-focused brand ethos</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6852be4ccd9b424e833ed22e/0f6be0d9-4841-4acf-8074-283308025b76/IGC_Showreel_2025_Shuffle25.png</image:loc>
      <image:title>Work - Bleubird</image:title>
      <image:caption>Established brand guidelines that support their “timeless workwear style” aesthetic, ensuring consistency across their expanding product range</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6852be4ccd9b424e833ed22e/125d0cc3-9ca9-48f2-b7a7-3f028e3cb788/IGC_Showreel_2025_Shuffle13.png</image:loc>
      <image:title>Work - Bleubird</image:title>
      <image:caption>Designed visual identity that communicates their focus on “hard wearing, functional and traditional style” with attention to fine detail, supporting their premium positioning in the sustainable workwear category</image:caption>
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  </url>
  <url>
    <loc>https://www.ingoodcompanyonline.co.uk/work/popcorn</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-31</lastmod>
    <image:image>
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      <image:title>Work - Popcorn</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6852be4ccd9b424e833ed22e/29489cf8-1b9d-46a8-b0a5-7ad32f229a0e/Popcorn_for_portfolio2.png</image:loc>
      <image:title>Work - Popcorn</image:title>
      <image:caption>Developed distinctive event graphics and promotional materials including eye-catching designs for recurring events that maintain brand consistency while creating excitement around weekly programming</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6852be4ccd9b424e833ed22e/accf1bca-1858-4c7d-87af-67762ce51c3f/Popcorn_for_portfolio3.png</image:loc>
      <image:title>Work - Popcorn</image:title>
      <image:caption>Designed a user-friendly website with integrated booking functionality for their VIP Gold Room and private hire services, supporting their positioning as Chester’s go-to venue for exclusive celebrations and karaoke experiences</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6852be4ccd9b424e833ed22e/c3eb874e-ff9b-4734-8d8a-51a06dc89e27/Popcorn_for_portfolio4.png</image:loc>
      <image:title>Work - Popcorn</image:title>
      <image:caption>Created brand messaging that balances fun and inclusivity, emphasising their commitment to safety while maintaining their reputation as the city’s “bounciest place” with an eclectic team of characters</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6852be4ccd9b424e833ed22e/e2074931-cfa4-4196-bcbb-afb22a0eb200/Popcorn_for_portfolio5.png</image:loc>
      <image:title>Work - Popcorn</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6852be4ccd9b424e833ed22e/81d45de2-e561-4a14-878f-fafc311ed4d4/Popcorn_for_portfolio6.png</image:loc>
      <image:title>Work - Popcorn</image:title>
      <image:caption>Established visual guidelines that support their diverse offering from casual drinks to premium bottle service, ensuring cohesive branding across digital platforms, promotional materials, and physical venue spaces</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ingoodcompanyonline.co.uk/work/haymarket</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-07</lastmod>
    <image:image>
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      <image:title>Work - Haymarket</image:title>
      <image:caption>Haymarket Block Management Poster Designs</image:caption>
    </image:image>
    <image:image>
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      <image:title>Work - Haymarket</image:title>
      <image:caption>Haymarket Wordmark</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6852be4ccd9b424e833ed22e/238b2141-2c76-489c-8ca6-edd1e8a74871/Haymarket_H_Logo_Meaning.png</image:loc>
      <image:title>Work - Haymarket</image:title>
      <image:caption>Haymarket Logo Pillars</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6852be4ccd9b424e833ed22e/0d9af378-715c-422c-ab02-e122ccf99bbe/Haymarket_poster_mock_up.png</image:loc>
      <image:title>Work - Haymarket</image:title>
      <image:caption>Haymarket Outdoor Poster</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6852be4ccd9b424e833ed22e/314f24bb-6312-4035-a302-c35a74995c8d/Haymarket_Stationery_Mock_up.png</image:loc>
      <image:title>Work - Haymarket</image:title>
      <image:caption>Haymarket Stationery</image:caption>
    </image:image>
  </url>
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