Auteur Media: evolving a brand without losing its personality
How we simplified an existing avatar, added a new wordmark and gave a storytelling business a brand that feels like there’s a real writer behind it.
Auteur Media is a storytelling business offering copywriting, ghostwriting and public relations. It was founded by a former journalist with over twenty years across journalism, PR and publishing. The brand already had an avatar people knew: a writer drawn as a fountain pen nib.
Evolve, don’t replace
Rather than starting again, we evolved the avatar, simplifying it back to a single line so it can sit on colour and imagery while keeping its personality. Rebrands don’t always need a clean slate. Keeping what customers already recognise can be the smartest move.
A wordmark with a story
Alongside the avatar is a new wordmark set in Bricolage, a typeface with French and British roots, much like the word ‘auteur’ itself. Small ‘inkwells’ sit in the joins of the lowercase u and d.
A real writer behind the brand
The strapline ‘Stories, told’, a palette of greens with coral and lemon highlights, and hand-drawn editing marks make it feel like there’s a person behind the brand. It all carries through to stationery, social media and proposal documents.
See the full Auteur Media case study, or read six signs your business has outgrown its brand.