Brand advice for founders and SMEs
Practical writing on brand identity, logos, rebranding and working with a design studio.
Anthony Burrill: designing a website that lets the work speak
How a clean, grid-based portfolio site organises decades of bold typographic work without competing with it.
ScheduledHaymarket: bringing trust and clarity to property management
How a wordmark, an H mark and a poster campaign gave a block management company a credible, modern presence.
ScheduledPopcorn Bar Chester: branding a venue for the art of having fun
How a playful identity, event branding and a booking-led website position a venue as Chester’s go-to party destination.
ScheduledAmbient Studio: positioning an architecture practice for complex briefs
How positioning and a cohesive identity help a collaborative London practice stand out in a competitive market.
ScheduledALLSZN: building a golf brand around community
How a wordmark, badge, sub-idents and apparel give a golf and lifestyle brand room to grow.
ScheduledAuteur Media: evolving a brand without losing its personality
How we simplified an existing avatar, added a new wordmark and gave a storytelling business a brand that feels like there’s a real writer behind it.
ScheduledCaldway Construction: balancing luxury with approachability
How a bespoke home builder with more than 40 years’ experience got an identity, messaging and website that lead with its heritage and its team.
ScheduledTerranova Land Group: a brand that points to potential
How an arrow in a marque became the idea behind a whole identity for a land and development business.
ScheduledCould a three-week brand identity be right for your business?
Not every brand needs months. For some founders a short, focused sprint is the better idea. Here’s how to tell if you’re one of them.
ScheduledBleubird: a logo that has appeared on every product since 2017
What it takes for a mark to last, and how it grew into positioning, messaging and guidelines for an outdoor lifestyle brand.
ScheduledHow to make brand guidelines your team will actually use
Most brand guidelines end up unread in a folder. A few principles for ones that keep a brand consistent as the business grows.
ScheduledA Medida Golf Experiences: one voice from first post to booking
How a logo, social media, website copy and email campaigns work together for a tailor-made golf travel company.
ScheduledLogo, wordmark or brand mark: what’s the difference, and which do you need?
A plain-English guide to the main kinds of logo, when each one works, and why most brands end up needing more than one.
ScheduledMollicomms: a brand that’s personal and professional in one line
How we turned a communications consultant’s voice into a wordmark, a pattern and a bright palette that works from business cards to tote bags.
ScheduledHow to write a design brief that gets you better work
Ten questions that turn a vague idea into a brief a designer can work from, plus a template to copy.
ScheduledPraxor: building a brand for a business that works in high-risk environments
How brand foundations, a confident wordmark and a clear system gave an infrastructure specialist a brand to match its expertise.
ScheduledSix signs your business has outgrown its brand
Rebrands aren’t about being bored of your logo. They’re about the brand no longer fitting the business. Here’s how to tell.
ScheduledBaltic Bespoke: how a simple brand package grew into hundreds of touchpoints
A garden room builder that started with the basics and now has a brand on vans, hoardings, brochures and signs, without ever losing its core.
ScheduledWhat’s included in a brand identity (and why it’s more than a logo)
Strategy, logo suite, type, colour, a visual system and guidelines: what you should expect, and why each part is there.
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