Pantone’s Colour of the Year

So Pantone just dropped their Color of the Year for 2026 and it's... white. Well, "Cloud Dancer" to be exact 🤍

Honestly? I'm kind of into it. It's this soft, calming white that just feels like a breath of fresh air when everything else is so loud and chaotic.

Since 2000, Pantone's been doing this thing where they pick one color that somehow captures what we're all feeling or needing in that moment. It's less about telling us what's trendy and more about reflecting what's already happening—what the world's emotional vibe is, what we're all craving.

Will you be using it in your work this year? 👀

Image Courtesy of Pantone Color Institute