ALLSZN: Where Golf Gets a Fresh Spin

You know what's refreshing? When a brand comes along that actually gets it. That's exactly what ALLSZN is doing for golf.

Here's the thing: golf has always had this rather stuffy reputation, hasn't it? Polo shirts tucked in, hushed voices, members-only vibes. But ALLSZN is flipping the script in the best way possible. They're taking everything that's brilliant about golf's heritage and mixing it with the energy and style of modern culture.

The branding work by In Good Company absolutely nails it. It's clean, it's contemporary, but it still pays respect to where the sport came from. There's this perfect balance between honouring tradition and not being afraid to shake things up a bit.

What really stands out is that ALLSZN isn't just trying to flog you golf gear—they're building a proper community. It's for people who love the game but also want to wear golf-inspired looks off the course. Maybe you're teeing off Saturday morning and heading straight to the pub after. That's the vibe they're going for.

The whole "ALLSZN" concept is brilliant too. Golf doesn't have to be this seasonal thing you only think about when the weather's decent. It's year-round, it's whenever, it's all seasons.

In a sport that can sometimes take itself a bit too seriously, ALLSZN feels like a breath of fresh air. They're proving that you can honour golf's rich history whilst making it feel accessible and exciting for a whole new generation. And honestly? The game could use more of that energy.

Whether you're a seasoned player or just getting into it, ALLSZN is one to watch.

Head over to Our Work to check out the full ALLSZN project and discover how they're reshaping golf culture, one design at a time.