Popcorn Bar Chester: branding a venue for the art of having fun
How a playful identity, event branding and a booking-led website position a venue as Chester’s go-to party destination.
Popcorn Bar Chester wanted to be the city’s go-to party destination. The brand needed to feel like a great night out before anyone walked through the door.
Playful and energetic
The visual identity is bold and energetic, with an illustrated icon set and a cocktail and drinks menu to match. The line ‘the art of having fun’ sums up the attitude.
Consistent nights, every week
Hospitality brands live or die by their regular events. Event branding keeps recurring nights consistent, with a poster system that covers everything from the quiz to Pop Tarts.
A website built to take bookings
The website makes it easy to book the VIP Gold Room and private hire, on desktop and mobile. For a venue, that’s where the brand turns into revenue.
For hospitality businesses
- Give recurring nights a system, so each poster takes minutes, not hours.
- Make booking the easiest thing on your website.
- Let the brand’s personality come through everywhere, from the menu to Instagram.
See the full Popcorn case study, or start a project with us.