Terranova Land Group: a brand that points to potential
How an arrow in a marque became the idea behind a whole identity for a land and development business.
Terranova Land Group works with landowners to assess the development potential of their land. That could be a large garden, land behind a property or an unused plot they’ve never thought of in that way. The brand needed to help landowners understand what could be possible.
One idea, carried everywhere
The identity pairs a calm, confident wordmark with a condensed marque, T↗LG. Its arrow points to the potential hidden in a piece of land. That same arrow repeats into a brand pattern and an animated version of the marque.
Rooted in the land
The palette is warm and earthy: Limestone, Heritage Crimson, Golden Hour and Clay Brick. Type is set in Faculty Glyphic, DM Sans and DM Mono. Aerial photography of fields and plots ties it all back to the land itself.
Made for the way they work
Because Terranova reaches landowners directly, the brand was built into the things they actually send and share: social media, stationery, email signatures, presentation slides, business cards and letters to landowners.
The lesson for any business is that a single, simple idea can do a lot of work. When it shows up consistently, people start to understand what you do before they read a word.
See the full Terranova case study, or start a project with us.