Ireland’s number one outdoor lifestyle brand.

A distinctive brand identity for Bleubird, an outdoor workwear company, that captures their “at one with the elements” philosophy through design that emphasises durability, functionality, and timeless craftsmanship in premium everyday clothing.

Developed brand positioning around “tough, versatile, wherever, whatever, everyday” lifestyle that differentiates them in the competitive workwear market while appealing to both functional and fashion-conscious consumers
Created brand messaging that emphasizes their commitment to environmental responsibility through initiatives like tree planting partnerships and paper mailers, aligning with their outdoor/elements-focused brand ethos
Established brand guidelines that support their “timeless workwear style” aesthetic, ensuring consistency across their expanding product range
Designed visual identity that communicates their focus on “hard wearing, functional and traditional style” with attention to fine detail, supporting their premium positioning in the sustainable workwear category
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Ambient Studio