Bleubird brand identity
Ireland’s number one outdoor lifestyle brand.
Bleubird makes premium everyday clothing for people who live outdoors. The identity reflects the brand’s ‘at one with the elements’ outlook: durable, functional and built on timeless craftsmanship.
Since designing the original logo in 2017, the work has grown into positioning, messaging and guidelines that keep a growing product range consistent.
Designed by In Good Company, a brand and design studio in Liverpool. See all services or more work.
“The mark he created has appeared on every product, every hangtag, every piece of packaging and marketing material we've produced. It's still going strong and truly represents the brand.”
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